This gives you insight into whether WeChat could also be interesting for your business.Īs you can see in the image below, back in 2018, women’s clothes, cosmetic products, and health products were the three fastest-growing product categories on WeChat.įashion also seems to top the list when it comes to content, which means that WeChat is especially interesting for e-commerce businesses that sell clothing.
Let’s also have a look at which e-commerce industries are most prominent on WeChat. There were 17 million active ‘official accounts’ (for businesses) as of late 2017.WeChat accounts for 34% of all mobile data traffic in China.45 billion WeChat messages were sent on a daily basis back in 2018.WeChat claims to have more than one billion daily active users.WeChat is the fifth most-used app in the world.But what the statistics I did find were impressive nonetheless: It turned out that it is not as easy as you would think to find up-to-date statistical information on WeChat. To give you a better understanding of the value of WeChat, I looked up some key statistics on the social network. This means that, in order to communicate with your customers in China, you have no other choice but to become active on WeChat. In the image below, you can see how much more time people in China spend on WeChat compared to email. And not because they are getting buried in email like you and me, but simply because they’re on WeChat.
The status of email in ChinaĬhinese consumers don’t want you to email them. Since the Chinese consumer are also so used to being able to do anything via WeChat, they also communicate with companies through it. When you want to break into the Chinese market, this means you cannot rely on any of these platforms to attract customers. This is also the case because, in China, social networks such as Facebook, Instagram, YouTube, and Twitter are not allowed. Right now it is the fifth most-used app in the world.
With such a huge active community and so many possibilities, it is safe to say that Chinese consumers spend an awful lot of time per day on WeChat. As a user, you could pretty much manage your entire life from within the app. WeChat users can make payments, file for divorce (yes, really), play video games, and share holiday pictures. It enables shopping, offers government services, connects users to video games, and much more. It quickly became popular and grew into an app that does, well, everything. WeChat is a social network that was founded back in 2011.
#REMOVE OPEN WECHAT OFFICIAL ACCOUNT HOW TO#
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